Client Concern: When established natural haircare salon The Damn Salon wanted to expand into retailing a line of premium hair extensions, they tapped Brainchild for a full suite of marketing services. Runway Curls is envisioned as a collection of extension hair designed to blend flawlessly with naturally curly hair textures, yet needed packaging, new product and model images and a website revamp.
Brainchild Marketing Mix: After strategizing on brand attributes of glamour and fun, Brainchild created a storyboard for the new look and feel of Runway Curls. Brainchild brought in celebrity and beauty and photographer Derek Blanks for a high-fashion photo shoot that showcased the beauty of Runway Curls. Paired with design created in house, Runway Curls was able to launch with glossy, stylish images and promotional materials featured across their website, social media, billboard advertisements and for trade show activations that set them apart from the numerous other extension lines.