Client Concern: When online news outlet TheRoot.com partnered with Target for the Young, Fabulous and Female: The Beauty of Success initiative designed to celebrate and inspire African American women in Atlanta, Brainchild was tapped to present the event. With a panel of accommodated a celebrity panel comprised of 5 successful African-American women achievers such as award-winning journalist and on-air personality Jacque Reid; Tracey Ferguson, editor-in-chief of Jones Magazine; Beverly Bond, Founder of BET’s Black Girls Rock; R&B icon Taj from the award-winning 90’s girl group SWV; and comedic actress Terri J. Vaughn.Responsible for end-to-end program design, development and execution, Brainchild facilitated brand connection with a niched target audience of 300 attendees. Coordinating travel details, green room staffing and management down to securing gifting swag bags, Brainchild Associates delivered a professional experience for talent, Target and TheRoot.com executives.
Brainchild Marketing Mix: Brainchild spearheaded event logistics for the panel discussion itself, from venue RFPs, site selection, food and beverage coordination, and shipping and receivables of branded items. Brainchild also developed the comprehensive look and feel of the event in cohesion with the Target and TheRoot.com’s brand elements, designing gobos, staging and backdrop and décor for the Target Lounge Reception. The event resulted in positive brand impressions, social media buzz and outstanding testimonials from Target and TheRoot.com.