Brainchild Launches BASIC Hair Care Systems

Client Concern:When Draga Manufacturing, an established manufacturer of white label beauty products, launched their own haircare products brand, they had a great product backed by a team of innovative chemists and established relationships with a network of distributors. Drag enlisted Brainchild to revamp the look and feel for BASIC Hair Care Systems, including logo, collateral materials, product and model photography as well as trade show booth design.
Brainchild Marketing Mix:Brainchild launched the BASIC brand with a fresh design emphasizing simplicity and a new, eye catching logo. Brainchild also developed innovative sales strategies and a robust social media marketing campaign to target BASIC’s core audience of professional stylists. Brainchild facilitated additional opportunities to connect BASIC with their target audience as well as build demand among consumers and strengthen loyalty with their target audience, such as strategic sponsorship opportunities with Style Seat and the Bronner Bros. shows in Atlanta as well as the establishment of a well-attended annual Fall Conference.